You’ve launched your business on Twitter.

Now what?

Businesses can struggle to make connections and grow on Twitter because they just use it to broadcast offers and company news.

But what works on Twitter is having conversations. So how can you have effective conversations on Twitter?

If you are promoting your brand or a product/service, tell a short story about it.

Don’t just tweet — here’s my stuff, go there and look at it. 280 characters are more than enough space to hook someone in, captivate them, and leave them wanting more.

Plus, instead of posting separate tweets, you can…


Disclosure: This blog post contains affiliate links. That means that I may earn a small commission if you purchase something made through the links in this post.

If you have a small business you need to be on Twitter. With over 300 million users, I can GUARANTEE your customer base is in there somewhere.

Getting started on Twitter is easy. It’s entire user interface is designed to be intuitive.

If you think you’re not tech-minded — ignore that thought and just get going.

I’ll give you the advice I give my “can I turn over this CD” mother — which…


Is it just me, or are things looking a little…SAMEY!

As I’m creating content for my clients, I’m finding that increasingly every platform is offering the same type of content formats.

The popular bite sized TikTok portrait video is now available on Instagram as Reels.

Twitter now does a version of Instagram Stories as a Fleet. Instagram got its Stories idea from Snapchat. Then Pinterest has a Idea Pins. A sort of Reel/Story/Snapchat mashup — but they are permanent.

Now Clubhouse’s success seems to be catching the interest of Facebook with its upcoming Live Audio Rooms and soundbites.

It’s enough…


Are you worried about whether anyone will read your blog?

Yes?

Then you need to make your blog post SEO friendly.

SEO stands for Search Engine Optimization.

If you plan and publish your blog post with SEO in mind, then you will increase your chances of being found by potential customers when they search for your specific topic and offering.

If you don’t think about SEO, then it’s unlikely that search engines will rank your content. Then those poor prospective customers will never find the blog post that you poured your heart and soul into.

Doing some SEO maintenance on…


I know what you’re thinking. You don’t have time to sit down and work out a detailed buyer persona right now. You roughly know what your customers want so why bother?

But if you want to attract the ideal customer you need to know what the ideal customer wants, what they need, what frustrates them, what delights them, and where they go to get their information.

Once you have a fully formed customer persona, your business marketing story will start resonating, attracting, and converting bland personas into buyers!!

Take Amazon as an example. They aren’t the world’s biggest company for…


My 2-year-old daughter once saw a picture of George Clooney in the Subway and said “there’s Daddy.” While waiting for the train to arrive, my daughter saw the poster again and repeated, “there’s Daddy.” The woman sitting next to me said, “If that is your daddy, I’d very much like to get to know YOU.”

I assure you that her daddy isn’t George Clooney.

I mean, I don’t drink coffee, so what on earth would we have to talk about. (There would be no talking💋)

Back to the story.

That picture of George Clooney stood out for her.

Amongst a…


I confess I’m a sucker for click-bait headlines.

I mean, who can resist “How to make $10,000 a month blogging,” or “What these 80s celebrities look like now!” I’m sorry I’m shallow.

I look up a lot of information and answers online. I quickly scan headlines, looking for those keywords that are going to make me click.


“Fact is, no one cares about your marketing goals. But everyone likes a good story.”

Hubspot

What the hell is storytelling marketing? What’s it going to do for my business?

Hey relax, let me tell you a story about the power of storytelling and how it’s going to make your marketing strategy a breeze.

If you want to create effective marketing, compete, attract customers, and make money — you don’t need masses of money, you just need a good story.

“People don’t think in terms of information. They think in terms of narratives. …


Ok, so you don’t have tens of thousands of pounds to hire a kick-arse marketing agency and get an influencer to parade your product around, so what can you do?

Content marketing.

Content marketing is essentially any text, image, sound, or video that helps you sell your product, service, or brand. For a small business, content marketing is the BEST and relatively cheapest way to get yourself known.

Your small business is invisible unless you can get people to notice it. The easiest and cheapest way to do that — is to invest some time in content marketing. …

Julietta Watson

Content creator and marketing consultant supporting small businesses tell their story

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